Staverton
  • Solutions >
    • Sit Stand
    • Sit Stand Light
    • Mobility
    • Benching
    • Meetings
    • Workwall
    • Storage
  • Projects
  • About >
    • About Us
    • Heritage
    • Team
  • News
  • Resources
  • Contact Us
  • Menu Menu

Expect the Extraordinary

March 20, 2018/in Product News, Uncategorised /by Carlo Delucchi

A Distinct Product Launch Campaign Promotes #StavertonLight

Staverton – UK’s award-winning and longstanding office furniture manufacturer – has launched its newest product development, a light-weight and cost-effective workstation range known as SL. This product line strengthens the company’s position as a contemporary, design-led, workspace specialist. The new addition is the result of market research and careful interpretation of customer feedback: data showed an increasing demand for more accessible, flexible and well-being focused office solutions.

In order to communicate the main benefits and key features of the SL range – light-weight framework, height-adjusting functionality, Desk Control software, cable management systems and a wide variety of colours and finishes to choose from – Staverton created an original product launch campaign. Two concepts were at the core of the communications strategy: high quality and cost efficiency. With this in mind, the marketing department was inspired to create the campaign tagline Expect the Extraordinary.

The message, which needed to draw attention, attract the target audiences, raise their brand awareness and generate engagement, was delivered using a content-rich and unique style. To represent the dual nature of SL, the Staverton team created two striking futuristic personalities known as The Cosmic Twins – which starred the campaign. Accordingly, the rest of the creative direction was structured around the aforementioned characters and tagline.

The campaign made use of different mediums, including a web page with a configurator – a customisation tool that allows visitors to see what the SL system looks like in different colours and finishes – brochures, press releases, direct-email advertisements and professional networks. Staverton also focused on various pre-launch actions. To draw customers to its website, the company appealed to their curiosity by producing a series of intriguing short videos that were periodically posted on social media. BTL – Below the Line – tactics, such as projection mapping, virtual reality experiences and brand presence at private and public events, were also used. These actions proved to be particularly helpful to establish rapport with small, influential customer groups or ‘tribes’.

Carlo Delucchi, Marketing Manager at Staverton, said: ‘SL is a great product range, we are very proud of its design and features, and see that the market is reacting positively to the benefits it offers. The launch campaign was a great experience, it’s the first time we have come through with such creative energy. The Cosmic Twins were meant to delight and deliver SL’s key messages, but also, to position Staverton as a reliable forward-thinking, office-furniture manufacturer, and to reinforce brand attitude, behaviours and purchase intention’.

Early results of Staverton’s Cosmic Twins campaign include record-setting company website visits and – as in-house surveys show – an overall positive emotional response from the customers. The originality of the campaign stems from the efforts of a structured team of professionals which included marketing specialists, designers, illustrators, copywriters, photographers, video makers, production artists, models and even musicians.

 

 

Congratulations to everyone involved in this project.

Credits

Creative Direction – Carlo Delucchi

Model – Astrid Simon

Photography – Andrew Livesey

Styling – Djoina Amrani

Makeup – Jamie Connor

Writing – Agustin Riso

Video – Torstein Jacobsen

Music – Gerardo De Marco

 

https://staverton.co.uk/wp-content/uploads/2018/03/The-Cosmic-Twins-1030x768-2.jpg 768 1030 Carlo Delucchi http://staverton.co.uk/wp-content/uploads/2020/12/Staverton-Logo.png Carlo Delucchi2018-03-20 20:28:462020-10-26 16:05:39Expect the Extraordinary

Staverton says ‘Just Move it’ with mobile sit stand desk

May 2, 2015/in Product News /by Carlo Delucchi

A new mobile sit stand desk will promote the ultimate in agile working according to its British designer and manufacturer, Staverton UK Ltd.

Named Staverton SMS the new desk will launch at this year’s three-day design festival, Clerkenwell Design Week (19th-21st May).

Staverton SMS is a full range of single desk and bench solutions that follows Staverton’s trademark style of sharing components to build-in longevity and flexibility.

The Staverton team can upgrade a static desk to a Sit Stand alternative and make SOS a mobile desk too, something it has already undertaken for international entertainment company King.

Paul Edward, director of Staverton UK Ltd said: “Staverton SMS single mobile desks are the ultimate in agile working because they can be moved as team requirements change. It’s ‘plug and play’ simplicity and easy to roll castors mean the team can do it for themselves and once it’s locked, it’s secure, wobble-free and ready for work.”

Staverton’s design team has worked hard to ensure that SMS maintains the clean lines it is renowned for. Low-level bulk capacity containment for power distribution and a cable management solution keeps everything concealed as the top raises and lowers. It is also visually compatible with Staverton CL, which means that a mix of sit stand and static desk solutions can be used together without compromising the design aesthetic.

Fully integrated power and data solutions can also be accommodated within SMS’s structure and in-set desktop power offers easy ‘plug and play’.

Staverton SOS product facts

  • 18 seconds from lowest (660m) to highest (1320mm)
  • Users can pre-programme the desks with their preferences
  • Desk control software can be installed to alert users when a change of position is advised
  • Monitor arms are simple to attach to the work surface.
  • Optional privacy screens, CPU cradles and personal drawers can be connected to the main structure with ease
  • Over-desk and integrated power and data options are accommodated
  • With the work surface at its lowest position, an under-desk pedestal can be used
https://staverton.co.uk/wp-content/uploads/2015/05/blog-03.jpg 768 1024 Carlo Delucchi http://staverton.co.uk/wp-content/uploads/2020/12/Staverton-Logo.png Carlo Delucchi2015-05-02 15:24:272019-09-13 12:39:40Staverton says ‘Just Move it’ with mobile sit stand desk

Get off your ass with Staverton SOS

May 1, 2015/in Product News /by Carlo Delucchi

The design and manufacturing team behind British manufacturer Staverton has confirmed it will launch a new mobile Sit Stand desk solution at this year’s Clerkenwell Design Week (19-21st May 2015).

Named Staverton SOS (sit or stand) the new product will be unveiled as part of the annual event which sees furniture showrooms open their doors to designers, architects, specifiers and facilities managers.

To register your interest, organise a demo or request a brochure click here.

More detail will be announced soon.

https://staverton.co.uk/wp-content/uploads/2015/12/Screen-Shot-2015-04-17-at-16_29_19.png 366 657 Carlo Delucchi http://staverton.co.uk/wp-content/uploads/2020/12/Staverton-Logo.png Carlo Delucchi2015-05-01 15:23:282019-09-03 12:30:47Get off your ass with Staverton SOS

Seven week countdown to Staverton CL installation at The Co-operative Group

December 7, 2012/0 Comments/in Industry News, Product News /by Carlo Delucchi

British manufacturer, Staverton, will install 2800 CL benches for The Co-operative Group’s new head office in Manchester in just seven weeks’ time.

The win, which was announced earlier this year, is thought to be the largest furniture contract in the UK in 2012.

Staverton’s Rotherham factory is already in full production, ready for installation at the end of July.

The contract was secured after a period of collaborative design with The Co-operative Group and involved a six week turnaround from the initial brief to delivery of a proto-type.  The result is the new Staverton CL bench.  Concealing power and data resources within its core structure, the Staverton CL bench reduces IT and power installation costs during fit-out and throughout its life.

Tony Cole, design and manufacturing director for Staverton said: “This contract doesn’t simply recognise Staverton CL as a bench, it also acknowledges the way we approach clients’ briefs, really taking the time to understand and meet their specific needs. We were advised this was a real point of difference for us and are delighted with the outcome.  The factory is now very busy processing the order.”

Talking about the CL bench, Tony added: “By dealing with cabling and power in a creative manner we’ve designed a clever benching solution which ticks all the boxes for facilities managers, IT departments and most importantly, the employees.  The CL bench doesn’t compromise functionality or form.”

Staverton CL will be used with The Co-operative Group’s new 400,000 sq ft, BREEAM outstanding head office building at 1 Angel Square in Manchester.

Craig Lambert, facilities manager for The Co-operative Group said:  “Our challenge was to find a bench solution that could offer integrated power and data, protect the design aesthetic in our new head office and create flexible working spaces.”

“Staverton CL achieves this and surpasses everything else on the market. It was borne out of collaborative and clever thinking – Staverton really listened to our brief.”

The winner of a Design Guild Mark and the Design Prima Product Design award, Staverton CL is already receiving industry wide acclaim. For more information about CL view the product animation and client testimonial at www.staverton.co.uk/cl .

http://staverton.co.uk/wp-content/uploads/2020/12/Staverton-Logo.png 0 0 Carlo Delucchi http://staverton.co.uk/wp-content/uploads/2020/12/Staverton-Logo.png Carlo Delucchi2012-12-07 14:53:022012-12-07 14:53:02Seven week countdown to Staverton CL installation at The Co-operative Group

Design guild mark success for Staverton CL

December 7, 2012/0 Comments/in Product News /by Carlo Delucchi

It’s been proven.  Staverton CL really is clever thinking.

We’ve been awarded a Design Guild Mark by the Furniture Makers Company for the Staverton CL bench.

The award recognises the best of British design and excellence in the volume production of furniture.  It’s our second win in two months, following success with the Product Design award at Design Prima 2012.

Manufactured specifically for The Co-operative Group’s new 400,000 sqft head office in Manchester, the Staverton CL bench cleverly conceals power and data resources within the bench’s core structure.

Bulk capacity vertical cable risers and integrated power distribution unit allow desk power to be managed above the floor, reducing IT and power installation costs during fit-out and throughout the bench’s life.

Staverton has also developed a special power and data module, which is let into the desk’s surface. An optional sliding work-top creates a functional, clutter-free working platform that can be easily accessed and maintained by IT teams.

Key features:

  • An incorporated PDU powers up to ten desks with one 32 amp feed
  • Concealed power and data cabling
  • Optional sliding worktop for easy access to cabling
  • Individually height-settable desk tops
  • Quality finish and clean lines
  • Lifetime framework guarantee

Tony Cole, manufacturing and design director for Staverton and the originator of the CL bench said: “The Design Guild Mark is a coveted accolade and we’re delighted that Staverton CL is considered amongst the best of British furniture design. This second award win in as many months gives us invaluable third party endorsement and a great platform on which to take Staverton CL to an even wider market.”

To learn more and see our video animation, visit www.stavertoninteractive.co.uk/mobile

 

 

-ENDS-

For more information contact Helen Strother on 07808 714676 or email helen@staverton.co.uk

www.staverton.co.uk

www.stavertoninteractive.co.uk/mobile

Follow us on twitter @_staverton_

http://staverton.co.uk/wp-content/uploads/2020/12/Staverton-Logo.png 0 0 Carlo Delucchi http://staverton.co.uk/wp-content/uploads/2020/12/Staverton-Logo.png Carlo Delucchi2012-12-07 14:50:382012-12-07 14:50:38Design guild mark success for Staverton CL

Clever thinking wins

December 7, 2012/0 Comments/in Product News /by Carlo Delucchi

It’s been proven. It really is clever thinking.  We’re delighted to announce that Staverton CL, our clever bench, has won the Prima Product Design award in association with Building Design.

Concealing power and data resources within its core structure, the Staverton CL bench reduces IT and power installation costs during fit-out and throughout its life.

The judges cited British manufacturing, attention to detail, client participation and sustainability as award-worthy factors.

Key features:

  • An incorporated PDU powers up to ten desks with one 32 amp feed
  • Concealed power and data cabling
  • Optional sliding worktop for easy access to cabling
  • Individually height-settable desk tops
  • Quality finish and clean lines
  • Lifetime framework guarantee

Staverton CL.  It’s clever thinking.

 

ENDS

For more information contact Helen Strother on 07808 714676 or email helen@staverton.co.uk

Follow us on twitter @_staverton_

http://staverton.co.uk/wp-content/uploads/2020/12/Staverton-Logo.png 0 0 Carlo Delucchi http://staverton.co.uk/wp-content/uploads/2020/12/Staverton-Logo.png Carlo Delucchi2012-12-07 14:50:152012-12-07 14:50:15Clever thinking wins

Staverton CL to launch at Design Prima 2012

December 7, 2012/0 Comments/in Product News /by Carlo Delucchi

Staverton CL to launch at Design Prima 2012

Innovative British office furniture manufacturer, Staverton, will unveil its new integrated power and technology bench at Design Prima this month.

Designed specifically for The Co-operative Group’s new head office in Manchester, the Staverton CL bench cleverly conceals power and data resources within the bench’s core structure.

Bulk capacity vertical cable risers and integrated power distribution unit allow desk power to be managed above the floor, reducing IT and power installation costs during fit-out and throughout the bench’s life.

Staverton has also developed a special power and data module, which is let into the desk’s surface. An optional sliding work-top creates a functional, clutter-free working platform that can be easily accessed and maintained by IT teams.

Tony Cole, Staverton’s design director said: “By dealing with cabling and power in a creative manner we’ve designed a clever benching solution which ticks all the boxes for facilities managers, IT departments and most importantly, the employees.

“The CL bench doesn’t compromise functionality or form and with The Co-operative Group as our first customer, it’s already had a major stamp of approval.  We anticipate strong interest at this year’s Design Prima.”

Staverton CL will exhibit on stand DP46.  Taking place at The Business Design Centre in Islington, Design Prima runs alongside Arc for the first time this year and is expected to attract in excess of 3,000 visitors.

To register your attendance at Design Prima 2012, click here.

ENDS

For more information contact Helen Strother on 07808 714676 or emailhelen@staverton.co.uk

Follow us on twitter @_staverton_

http://staverton.co.uk/wp-content/uploads/2020/12/Staverton-Logo.png 0 0 Carlo Delucchi http://staverton.co.uk/wp-content/uploads/2020/12/Staverton-Logo.png Carlo Delucchi2012-12-07 14:49:372012-12-07 14:49:37Staverton CL to launch at Design Prima 2012

Archives

Categories

  • Heightened Thinking
  • Industry News
  • Product News
  • Uncategorised

Tweets

  • Sit Stand
  • Sit Stand Light
  • Mobility
  • Benching
  • Meetings
  • Workwall
  • Storage
  • Projects
  • Clients
  • Testimonials
  • Case Studies
  • Interactive Showroom
  • About Staverton
  • Our Standards
  • Resources
  • Facilities
  • Bespoke
  • Meet The Team
  • Heritage
  • Contact Us
  • London Showroom
  • News
  • Heightened Thinking

Staverton is a British designer & manufacturer of contemporary office furniture.
Call us today: +44 (0)20 3794 1200

©2020 Staverton (UK) Ltd | Terms | Disclaimer | Cookies | Privacy

Scroll to top
This website uses cookies to improve your experience. please visit our cookie page for more information
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled

Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

Non-necessary

Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.

Download Request


Please enter your details below to access the design files.



    Download Request


    Please enter your details below to access the design files.

     



      Download Request


      Please enter your details below to access the design files.