Pantone Colour of the Year 2021 Strikes a Chord With Staverton
Pantone 13-0647 Illuminating + Pantone 17-5104 Ultimate Grey
Founded in New Jersey, Pantone has been the world’s go-to for anything colour since 1962. Their mission: ‘To unite the science and emotion of colour’.
Every 12 months since the millennium, the outfit has declared a particular colour as ‘Colour of the Year’.
Each year, representatives from colour standards groups across various nations get together for a secret meeting in a European capital. After two days of hot debating, they choose a colour for the following year, and the results are published in Pantone View.
Designers, manufacturers, and many other consumer-oriented organisations use it to steer their designs, marketing, and product development.
We were taken aback, delighted (and a little flattered) when we saw Pantone’s picks: Pantone Illuminating and Ultimate Grey. The two striking shades perfectly match our colour palette.
In 2016, we chose Yellow and Grey to align with our brand vision. We know how a colour — or the right combination of two — has the power to evoke strong feelings.
Our brand is a set of ideas, emotions and associations that come to mind whenever anyone thinks about Staverton. It’s in our advertising, website and showroom — and every communication that comes from us.
The combination of Yellow and Grey in the workplace is fascinating, with endless opportunities to integrate both tones into an office environment.
2020 was a Classic Blue year in many ways, but Pantone has made a significant shift in tone for 2021.
The two colours come together and speak resilience, optimism, and positivity — something we’re all hoping for more of over the next 11 months.
“The union of an enduring Ultimate Gray with the vibrant yellow Illuminating expresses a message of positivity supported by fortitude. Practical and rock-solid but also warming and optimistic, this is a color combination that gives us resilience and hope. We need to feel encouraged and uplifted. This is essential to the human spirit”.
— Leatrice Eiseman, Executive Director of the Pantone Colour Institute.
